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Hyperion MDM (System 9 Master Data Management ) Update

Hyperion a leader in Business Performance Management software, announced that a growing number of companies are using Hyperion System 9 Master Data Management (Hyperion MDM) to enable visibility and collaboration between Information Technology (IT) and business users in defining, implementing and managing change across systems.

As an integral part of Hyperion System 9 Foundation Services, Hyperion MDM is the industry's first solution dedicated to Business Performance Management. With its easy to use "point and sync" thin client interface, Hyperion MDM enables non-technical users to directly manage change of BPM master data. Through a formal, rule-driven process, Hyperion MDM synchronizes BPM master data such as business dimensions, reporting structures, hierarchies, attributes and business rules across Hyperion System 9 applications and enterprise systems, including data warehouses, data marts, analytic applications, and transactional systems. Hyperion MDM provides robust master data lifecycle and versioning capabilities, in conjunction with a powerful business rules engine and audit capabilities for validating and verifying changes in master data, both in real time and after the fact.

"Hyperion MDM helps companies tackle the innumerable challenges and costs of operating in today's constantly changing and competitive global environment," said Rich Clayton, vice president of product marketing at Hyperion. "By synchronizing data across all systems, Hyperion MDM not only provides users with a single version of the truth but also dramatically reduces development cost and risk and reduces the cost of implementing and maintaining business intelligence and data repository processes."

Some of the customers who have purchased Hyperion MDM include Avago Technologies, FirstRand Bank, HBOS, Mentor Graphics, Symantec Corporation, Verizon and Xerox Corporation.

FirstRand, a financial services group based in South Africa, will leverage Hyperion MDM within its banking division to increase user productivity, lower security risk, and protect the company's data integrity.

"With Hyperion MDM, we can eliminate all costly manual master data management processes within our company," said Tim Green, IT manager at FirstRand. "Hyperion MDM will serve as FirstRand's central environment to manage master data and automate the changes we make across our organization, which will speed essential processes and ensure data integrity throughout our operations."

Mentor Graphics, a leading manufacturer of electronic design solutions, implemented Hyperion MDM to maintain the accuracy of master data within its various financial, analytic and transactional systems.

"In our fast-paced and growing business, we need to have confidence in the data across our enterprise," said Jan-Willem Beldman, team lead for analytical applications and data quality at Mentor Graphics. "The integration of MDM within our BPM system facilitates collaborative data management between our IT department and business owners of data. As a result, we are able to consolidate, correlate and standardize our master data, businesses processes and analytical capabilities so that reporting data is readily available, consistent and accurate."

MicroStrategy Expands Relationship with Microsoft with Direct Access to Microsoft SQL Server 2005 Analysis Services

MicroStrategy Incorporated, a leading worldwide provider of business intelligence (BI) software, announced that it is expanding its relationship with Microsoft Corp. by extending access to multidimensional data sources with support for Microsoft SQL Server 2000 and SQL Server 2005 Analysis Services. MicroStrategy 8 uses the industry standards of Web Services and XML for Analysis (XMLA) to connect to SQL Server Analysis Services.

With MicroStrategy's BI software, companies are able to make better business decisions by standardizing and tapping into information stored in multiple locations across their enterprise. MicroStrategy transforms vast amounts of data into actionable dashboards, reports, and comprehensive analyses that companies use to monitor and improve business performance. MicroStrategy's support for SQL Server 2005 Analysis Services will allow customers to report and analyze Analysis Services data and join it with data from other sources, enabling deeper insights to uncover problems and trends previously unseen.

In addition to a highly intuitive and visual web interface, users also inherit the advanced technical capabilities of MicroStrategy, including outstanding data and user scalability, integrated architecture, and Pixel Perfect reporting. This support expands MicroStrategy's multiple integration points with Microsoft, including Microsoft SQL Server 2005, Microsoft Office, Microsoft Office SharePoint Portal Server, and the Microsoft Windows operating systems. MicroStrategy plans to continue enhancing its integration with SQL Server 2005 Analysis Services to take advantage of the latest capabilities in the Analysis Services release.

Microsoft Office PerformancePoint Server 2007

Microsoft officially added a new server to its business-intelligence (BI) line up on June 6, announcing plans for a back-end application that will support business scorecarding, budgeting, forecasting and other performance-planning activities.

The new product, Office PerformancePoint Server 2007, is the latest piece of Microsoft's evolving family of analytics products to get the official nod. PerformancePoint is slated to go to beta test this fall and ship by mid-2007, according to Microsoft officials. Microsoft itself has been dogfooding PerformancePoint since September 2005, company officials said, to manage all of the company's cost and revenue forecasting.

Microsoft is slated to share the latest iteration of its business-intelligence roadmap and more details about PerformancePoint during a Webcast on June 6.

In March 2006, at the company's Convergence conference, Francois Ajenstat, General Product Manager for SQL Server, explained Microsoft's BI strategy. Ajenstat presented to press and analyst attendees an architectural diagram to describe Microsoft's BI infrastructure.

The bottom layer consisted of what Ajenstat called "the business intelligence platform," which, in Microsoft's world view, is SQL Server, reporting services, analysis services and data-transformation services. On top of that layer sits "end user tools," specifically, Microsoft Office's Excel, Excel Services (in Office 2007) and SharePoint Server 2007. The very top layer consists of "analytic applications," which, in Microsoft parlance, equates to the Dynamics CRM/ERP family plus current and future Office Business applications.

Office Business apps include Microsoft Business Scorecard Manager 2005, as well as other performance-management applications, code-named Biz#, that are under development.

PerformancePoint also will include the next release of Microsoft Business Scorecard Manager, company officials said on June 6. Microsoft also will be updating the analytics and visualization technologies it acquired when it announced its intentions to purchase Boise, Idaho-based ProClarity in April 2006. Microsoft officials said on June 6 that Microsoft had completed its ProClarity acquisition.

In March of this year, Ajenstat described the list of future OBA applications as including "business scorecards, budgeting and planning apps, consolidation and financial reporting apps."

Doug Burgum, Senior Vice President of Microsoft Business Solutions (MBS), said his division was working hand-in-hand with the OBA team. On June 6, Microsoft revealed that Microsoft's Dynamics ERP and financial applications will integrate with PerformancePoint.

"Part of the long-term vision is for us to take advantage of OBA stuff that's appropriate," Burgum told Microsoft Watch. "We want to make that part of the solutions we sell.

"The concept on Biz# is that it was to achieve BI in a user interface, connecting to lots of different ERP systems. Companies would be allowed to choose," said Burgum.

Oracle Buys Demantra

Latest News about Oracle said it is buying Demantra, a software maker of tools for managing sales and inventory. Financial terms weren't disclosed.

The acquisition, expected to be completed later this month, continues an Oracle shopping spree that began three years ago when the Redwood Shores, Calif.-based company launched a hostile takeover bid for rival PeopleSoft.

The battle lasted 18 months before Oracle finally sealed the US$11.1 billion deal.

Since then, Oracle has spent more than $8 billion buying a variety of other companies, including Siebel Systems Latest News about Siebel in a $6.1 billion purchase that closed four months ago.

Demantra provides Demand-Driven Planning solutions that enable marketing, sales, and supply chain departments to create and execute to a one–number plan. The Demantra Spectrum Suite includes solutions for Trade Promotion Management & Optimization, Real-Time Sales & Operations Planning, Demand Management, and Retail Planning & Store Replenishment. These solutions manage the rapid creation, planning, and fulfillment of demand from promotion management to store replenishment, resulting in improved demand visibility, more profitable promotions, optimized service levels, increased customer responsiveness, lower operational costs, and increased sales and profits.

Demantra has over 140 customers, spanning a range of industries, including: Consumer Goods, Media & Entertainment, Industrial Manufacturing, and Quick Service Restaurants. Demantra has provided proven results — 100 to 500 percent ROI — to global organizations including: Unilever, Johnson & Johnson, Welch's, Reckitt Benckiser, McCain Foods, Hunter Douglas, Baxter Healthcare, Wendy's International, Applica, and VTech.

Founded in 1996, Demantra is headquartered in Waltham, Massachusetts and has regional headquarters in Rotterdam, Sydney, and Ramat Gan, Israel.

SAS Campaign Management Module

SAS is one of the best statistical packages that's available. They have also advanced their capabilities in database management. Now SAS is trying to claim leadership in the world of campaign management. So what differentites their solution? These are the strengths according to SAS:

• Maintain an integrated customer view. SAS provides a unified view of customers across your enterprise that incorporates information from all touch points and channels, ensuring that customer information is consistent, secure, accurate and comprehensible to users.
• Manage customer life cycles. Customer segmentation and profiling capabilities consolidate insight at a customer level to build and monitor critical strategic segments over time.
• Improve effectiveness through better targeting, measurements and analytics. Through advanced analytic techniques such as data mining, market basket analysis, link analysis, forecasting and optimization, as well as segmentation, profiling and behavior analysis, SAS Marketing Automation helps you understand customers' past behavior and predict future opportunities.
• Drive complex communication strategies. Through an intuitive graphical interface and in-depth campaign management functions, business users can easily deploy the results of advanced analytics and drive multichannel, multistage communications using reliable customer intelligence.
• Understand the results of marketing activities. SAS Marketing Automation allows users to fully understand campaign responses, whether those responses involve direct communication or subtle changes in behavior. Reports on campaign effectiveness combine this response analysis with budget expectations to deliver a full picture of the financial return achieved by each marketing initiative.
• Provide integrated support for all business units. SAS Marketing Automation fully supports the activities of your key marketing campaign participants, including business users, database marketers, quantitative analysts and IT.
• Manage your IT infrastructure. Allowing companies to take advantage of their existing IT infrastructure, SAS Marketing Automation is built on technology that can be deployed across the enterprise in a scalable, multitier architecture.

Company Profile: Arbitrel

Arbitrel, Inc. is an eCRM (Customer Relationship Management) software company that helps companies improve the effectiveness of their customer, prospect and partner relationships. Arbitrel is dedicated to building and delivering intelligent software solutions that enable business professionals to better leverage the Internet for marketing, sales and commerce. Whether the need for our clients is effective email marketing campaigns, or extending it to include online commerce, Arbitrel's suite of products can meet those needs.

Arbitrel was established with the goal of providing enterprise-class business software for the mid-market. The company's goal is to provide mid-market businesses similar capabilities of the solutions that world's largest corporations (Fortune 1000) use, yet offering them at prices that mid-market customers can afford.

For more information on Arbitrel's news and events, please click here.

eCampaign Overview

Arbitrel eCampaign is an intelligent eMessaging and eMarketing system that offers extensive tools to Create, Send, Track, and Target email/newsletter campaigns.

• Identify and reach your target customers by targeting your prospects and customers through eCampaign's powerful response tracking technology.
• Personalize messages based on your existing customer data creating true one-to-one relationships with your targeted audience, increasing message relevance and email impact. It's a one-to-one messaging system.
• Create professional messages by easily downloading and editing HTML content from the web or existing images without any technical expertise.
• Conduct multi-staged marketing campaigns based on individual customer responses to previous campaigns driving higher conversion and ROI. Refine your messages and your targets with "point-to-click" functionality based on actual customer actions and interest levels.
• Build greater customer loyalty by keeping your customers aware of new products, providing personalized services, and communicating valuable information.

With Arbitrel eCampaign, you can proactively manage your customer relationships

1. You can "push" your company brand out instead of trying to pull prospects in.
2. Rekindle your customer relationships and boost traffic to your site.
3. Improve customer retention and loyalty with frequent business/product updates.

eCampaign is easy to use, most business users can learn to operate it in a few hours, and the typical deployment takes only two days. The system has a powerful and scalable architecture. Behind the scenes, Arbitrel eCampaign consists of several servers including: the Advanced Response Tracking Server, Return Mail Server, Load Balancing Server, and Advanced Mail Delivery Server capable of delivering emails approximately 50 times faster than a conventional server. It is written in pure JAVA enabling communication with any of the JAVA-enabled platforms and Enterprise databases (MS SQL, Oracle, etc.), while the client application is written in Visual Basic, making it a business user-friendly interface.